Share

Videos

TV Shows Get Longer Window on Paid Ads

The Wall Street Journal
|
June 04, 2014 AT 10:54 AM
The big broadcast TV networks are moving to get paid for commercials that viewers see even if it is a week after they originally air, a development with major implications for the roughly $70 billion TV advertising marketplace. Steven Perlberg joins MoneyBeat. Photo: "Modern Family"/ABC.