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Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe

wochit technology
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March 31, 2014 AT 9:21 AM
Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers by buying France’s Mesagraph, and it is also acquiring SecondSync in the UK. Measgraph works with broadcasters in France such as Canal+, France Televisions, M6, TF1. With the acquisition, Twitter is buying infrastructure: instead of building up relationships in Europe, Mesagraph has them in place already, working with analytics provider Médiamétrie as well as Microsoft and Mediabrands on marketing. Terms of the deal were not disclosed but the company says it will be working out of Twitter’s UK office in London.