Twitter Gets Its Chance To Prove It Can Drive TV Ratings With Comcast Tie-Up

wochit entertainment
October 09, 2013 AT 7:55 AM
Comcast and Twitter have just announced a wide-ranging strategic partnership that is designed to get users reading tweets about shows to start tuning in, if they aren't already. With the introduction of a new "See It" button that will appear in tweets about Comcast's shows, viewers will be able to quickly switch channels or set their DVR to record shows directly from their mobile device.