Twitter Gives Marketers More Precise Tools For Targeting Mobile Ads

wochit technology
November 13, 2013 AT 12:28 PM
Twitter said it has introduced a new set of tools allowing marketers to target ads at mobile users based on a wide range of criteria, including their operating system, their device, and even if they're on Wi-Fi. In a blog post , Twitter explained how it is expanding the mobile targeting options it's giving advertisers. Previously, the company said, it allowed mobile targeting only by operating system.