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October 07, 2013 AT 9:51 AM
It is surprising that Twitter only grew its U.S. monthly active user base by 1 million between the March and June quarters - from 48 million to 49 million. One year earlier, Twitter's MAU base in America grew from 34 million to 37 million. The growth is slowing at a fairly surprising rate. But what is?even more shocking?is that according to Onavo, the?number?of U.S. iPhone owners using Twitter has stalled completely?between March and August, moving from 27.2% to 27% over a five-month period. Why does Twitter have a growth problem in its core market? One explanation is that American smartphone users are extremely sophisticated and alert to new trends. Twitter and Facebook broke out first in America, and it is