Twitter Introduces Self-serve Ads Outside U.S.

wochit technology
November 15, 2013 AT 3:17 AM
Twitter said it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States, marking one of its first moves to expand revenue as a publicly listed company. Twitter held a successful initial public offering last week that raised $1.8 billion. Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands such as Verizon or Samsung Electronics.