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Twitter Rolls Out Cookie-based Ad Targeting

wochit technology
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December 05, 2013 AT 10:07 AM
Twitter will begin showing ads to users based on their browsing history, becoming the latest Internet company to employ the controversial but increasingly widespread tracking technology. Twitter's new advertising feature allows marketers to use cookies - small files planted in Web surfers' computers that contain bits of information about which sites they have visited or where they are logging in from - to display highly targeted Twitter ads. Twitter, which went public last month, first announced in July that it would begin testing cookie-based ad targeting, joining the likes of Google, Facebook and Amazon and countless other Internet companies that rely on the technology to serve ads.