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December 06, 2013 AT 11:42 AM
Twitter wants to go even more global than it is today. The company is upping its game on increasing customers outside of the United States, signing deals for prime mobile phone placement in some cases, and for reaching untapped audiences in others, which analysts say could increase its bright future. The goal: Boosting Twitter’s relatively low global market penetration, which rests at around nine percent, compared to its U.S. market penetration which is around 22 percent. Building up its user base outside the U.S. is especially important; since Twitter’s average revenue per international user is a fraction of what the company makes on U.S. users, Twitter needs to make up for that gap by scaling its international reach as fast as possible.