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September 23, 2013 AT 10:39 AM
Twitter and CBS just announced what Glenn Brown, who leads Twitter's Amplify program, called "probably one of the most comprehensive partnerships that you will see coming out of Amplify." The program was first announced in May, allowing broadcasters to embed short video clips in their tweets in near real-time. Those clips are sponsored by an advertiser, who both promotes the tweet and runs a short pre-roll ad before the video.