Twitter User Demographics Boost Campaign Success

wochit technology
November 06, 2013 AT 3:23 PM
a new study by Pew Research shows that Eight percent of Twitter users get their news via the platform, and that number is growing. Almost one in ten adults use the microblogging site for news, an audience that is more mobile, has a higher level of education, and is younger than Facebook users. According to the report, Twitter users most often access the site via mobile devices, with 85 percent accessing the platform via mobile devices to get news "sometimes." News organizations or businesses sharing news content can formulate social media campaigns and confidently target a mobile, young, educated audience with their tweets.