IOWA CITY, Iowa (AP) — Iowans are going to hear, read and see a lot about the University of Iowa in the coming weeks.
The university is launching a marketing blitz Monday that will blanket the state with ads designed to reach potential in-state students and their parents.
Iowans will see the school's pitches on televisions, radios, computers and billboards. Even a new hashtag — #TheUforIowa — will debut on Twitter.
The launch marks a quick response to a policy change enacted last month by the Iowa Board of Regents, which governs Iowa and the state's two other public universities. The regents scrapped a longstanding policy for how nearly $500 million in state funds are divided between the three schools, and decided to link them to the number of in-state students enrolled.