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October 18, 2013 AT 1:58 PM
Inspired by contemporary, progressive Scandinavian lifestyle and design, as well as iconic elements from the past, the elegant new Volvo Coupé Concept is the first of a series of three concept cars that reveal the design possibilities created by the company's new Scalable Product Architecture (SPA). After more than a year of rising expectations, the first design by the new Senior Vice President of Design, Thomas Ingenlath, showcases how design builds emotion into the Volvo brand and points towards the next generation of Volvo models, starting with the forthcoming XC90 in 2014.