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Want to advertise during 'Sunday Night Football?' It's going to cost you

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$545,142: Average cost to advertisers for the current run of "Sunday Night Football" on NBC. That makes it the most expensive show to advertise during on TV. "Sunday Night Football" unseated "American Idon," who had held the No. 1 for a few years. "Idols" average cost to advertisers (for the Wednesday installment) is $340,825.