Weekend Sip: Craft Beer Makes a Play for Nascar

The Wall Street Journal
October 11, 2013 AT 4:13 PM
Dale's Pale Ale is hardly a newcomer to the craft beer world. But it is the first craft beer logo to grace a Nascar car, marking the first time a craft brewery has signed on for such a sponsorship. Charles Passy joins the News Hub with a look at craft beer's play for the NASCAR crowd.