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Policy: Technology

WEX BackStory: A 'Big Data' battle in the voter turnout war

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Republican Party,Democratic Party,2014 Elections,Campaigns,Video,Elections,Technology,Data Mining,Ed Sykes

It's more than just TV ads and kissing babies — today, the art of the political campaign has evolved into much more of a science.

Political parties are actively spending tens of millions of dollars a year on data mining and demographic research to turn out voters, and the trend is only going to continue.

Democrats used their technological edge to target voters and win the presidency in 2008 and 2012. Now Republicans are playing catch up, hoping to use data in their favor during the 2014 midterms.

In this latest installment of WEX BackStory, Senior Congressional Correspondent David Drucker explains how "Big Data" is changing the way races are run — and won — in the modern age.

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Ed Sykes

Video Journalist
The Washington Examiner

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