Whats New J.J. Abrams Trailer About?

wochit entertainment
August 20, 2013 AT 8:10 AM
People have speculated that director JJ Abrams could be promoting a new film, TV series or Web series, but right now the consensus seems to be that the trailer posted to Youtube by his production company is linked to a novel Abrams has co-written with Doug Dorst titled S. It has been described as a "transmedia experience" and goes on sale in October.