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Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

wochit technology
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April 03, 2014 AT 2:58 PM
Every Page on Facebook wants everything they post shown to every follower and the number of Pages Liked by the typical person on Facebook has grown by more than 50% in the last year. The surplus of content and lack of space forces Facebook into the role of the ‘bad guy’ for filtering the feed in an attempt to show the most relevant posts. And so far, Facebook has done a terrible job of communicating how and why it filters the News Feed. The result is widely shared criticism like Eat24′s breakup letter to the social network that saw the company delete its 70,000-Like Facebook Page in protest of fewer and fewer of its fans seeing its posts.