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April 23, 2014 AT 11:07 AM
When Facebook mentioned a slight drop in young US teen engagement during Q3 2013 earnings, its share price fell 18%, disintegrating well over $10 billion in value. So last quarter it said “in terms of teens we don’t have any new data to report” and facebook climbed 13% the next day on strong mobile ad performance. The issue is that teens may be slipping to more mobile-first social networks like Snapchat.