Wisconsin company flavors foods worldwide

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MANITOWOC, Wis. (AP) — Flavors made in Wisconsin enhance foods worldwide, with a Manitowoc company controlling 70 percent of the global market for liquid and powder flavorings.

The flavor maker, Red Arrow, was one of two companies to win the Governor's Export Achievement Award this year, HTR Media reported (http://htrne.ws/1kk99Ki) Thursday. It ships more than 20 million pounds of flavorings annually to more than 100 countries.

"With 95 percent of the world's population located outside of the U.S., exporting provides tremendous opportunities for Wisconsin companies of all industries and all sizes," Gov. Scott Walker said.

The company received the award earlier this month at the 50th annual Wisconsin International Trade Conference.

Red Arrow makes natural flavorings that add smoked, grilled and other tastes to foods.

"We are in virtually every barbecue sauce in America," said Dale Hanke, president and CEO. Other clients include restaurants like Applebee's and Olive Garden.

The company creates smoke flavorings at plants in Rhinelander and Manitowoc. It smolders sawdust in smoke generators and then captures the components in purified water. The final products flavor and brown foods.

Much of the wood used to create smoke comes from northern Wisconsin log mills, which provide oak and maple. Red Arrow also uses hickory from the South and mesquite from the Southwest.

Gary Underwood, vice president-technology and chief technology officer, said the company named for the U.S. Army 32nd Red Arrow Infantry Brigade tries to be sensitive to cultural tastes worldwide.

"South American flavor profiles ... European ... Asian ... we develop those products that meet those local interests," said Underwood, who has a chemistry degree with a food science background.

Red Arrow, which has about 230 employees, plans to build a new 25,000-square-foot corporate headquarters in Manitowoc in the coming year. The building also will include chemistry and flavor labs, a kitchen and a culinary training area.

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Information from: HTR Media, http://www.htrnews.com

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