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September 06, 2013 AT 11:56 AM
KFC parent Yum Brands said August sales at established restaurants in China fell an estimated 10 percent, as it works to recover from a food safety scare and a bird flu outbreak that crushed sales in its most important market. Yum generates more than half of its overall operating profit in China, where it is the biggest Western restaurant operator with roughly 6,000 mostly KFC restaurants.