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April 16, 2014 AT 8:23 AM
If Apple Apple hadn’t already called dibs on “Think Different,” it might have made a pretty good motto for Tony Hsieh and the company he founded, Zappos. Whatever the area of life in question — money, relationships, drug use, poker — Hsieh seems to have an abstruse bit of social science or personal philosophy to guide him. The CEOs offbeat worldview is on full display in a massive interview conducted by journalist David Hochman for the May issue of Playboy.