Zogby study: Children of baby boomers embrace change, reject GOP
Children of baby boomers are not the lazy, video game-playing sloths portrayed in media but eager-to-work, civic-minded 19- to 34-year-olds who consider themselves “citizens of Planet Earth” more than any generation before, according to the most comprehensive study of “First Globals” done to date.
In his latest generational study, pollster and political analyst John Zogby reveals that the enormous group of 72 million — nearly a quarter of the U.S. population — is also the most socially tolerant ever. They also are extremely mobile, a byproduct of living during the Apple-inspired technology explosion.
But in “The First Globals: Understanding, Managing and Unleashing the Potential of Our Millennial Generation” by Zogby and fellow analyst Joan Snyder Kuhl, First Globals, also dubbed Millennials, are struggling in a poor economy and upset with Washington’s inaction. As a result, a record half of their generation voted in the past two elections, putting President Obama in office.
“They support change to the status quo,” wrote Zogby and Kuhl in their new e-book for sale on Wednesday and provided in advance to Secrets.
That’s a danger to the Republicans, however. “Globals do have a healthy respect for government and at the same time they have a libertarian sensibility regarding intrusions into their private lives. It is safe to say, they may vote Democratic to avoid the invasiveness of GOP positions on contraception and gay marriage amendments, and they clearly show very little inclination toward the GOP on anything else,” said the duo.
Their book is meant to redefine the coddled generation — many of whom are stuck at home or in low-wage jobs — and give government and business leaders a guide on how to capture its potential.
Key to that is the First Globals' reaction to the decade-long economic slump that shows just how different they are from their parents. The study found, for example, that they plan to switch jobs every three years, are willing to work overseas and expect to work in a different city than their spouse.
And not just for the money. “They want more than a job. They want a life-changing experience for themselves, for their fellow workers, and for their people they serve,” said the study.