In what may be another ad campaign gone awry, Doritos is featuring a new Super Bowl advertisement in which a priest, searching for ways to return to the church, has a supposedly brilliant idea: Replacing the host wafer with a Dorito. While the denomination of the church is unclear, what is clear is that most Christian denominations consider the host to be a big portion of communion and might find the commercial, titled “Feed your flock!”, insensitive. A spokesman for Frito-Lay told The Examiner that the commercial had been approved and would not be taken down from the website.

This contradicts Frito-Lay’s own contest rules, which state that submissions “may not be obscene or indecent, including but not limited to nudity or profanity,” and especially that it “must not contain defamatory statements (including but not limited to words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group.)”