Make these millionaires pay more

Published July 25, 2026 6:00am ET



These “Patriotic Millionaires” are surely the most insufferable people on the planet. They regularly take out adverts, sign letters, and sponsor campaigns urging their governments to tax them more, thus indulging in a uniquely hideous blend of conspicuous consumption and virtue-signaling. “Look at me! I am both very rich and a public-spirited soul!”

Like so many movements, good and bad, this one started in the United States and spread to the rest of the Anglosphere. Founded in 2010 to campaign, in effect, against the Bush tax cuts, it soon picked up support from publicity-hungry celebs, guilt-ridden nepo babies, and CEOs who wanted to improve their images. Now it has inspired a chapter of equivalent half-wits in Britain, led by the former soccer player Gary Lineker, who made a lot of money as a commentator.

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